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CLAMAYR™: REDEFINING OUTDOOR ADVENTURE YEAR ROUND™

When innovation meets the outdoors, something powerful happens. That’s exactly what drives Clam Outdoors; a brand built on passion, performance, and pushing boundaries. With the introduction of ClamAYR™, that spirit evolves into something bigger: a modular, versatile shelter system designed for adventure year round.
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ClamAYR™: Redefining Outdoor Adventure Year Round™

What is ClamAYR™?

Clam Outdoors has long been known for portable shelters. From industry leading ice fishing shelters launched over 40 years ago to the Quick-Set by Clam screen tents inspired by our ice fishing hub-style shelters, that legacy continues with ClamAYR™. 

ClamAYR isn’t just another shelter. It’s a completely new way to experience the outdoors, year round. Built with an incredibly strong inflatable frame, ClamAYR™ allows users to adapt, expand, and use their shelter in various environments and activities.

AYR stands for Adventure Year Round™, a nod to both its versatility as a portable, all-season shelter, and to the ethos of outdoors enthusiasts who get after it no matter how cold, hot, or nasty it is outside. Whether you're ice fishing in the dead of winter, camping off-grid in the summer, setting up basecamp for a hunt, or hosting at a tailgate, ClamAYR™ is designed to go where you go and evolve with you. 

This shelter is the result of extensive development by the team at Clam Outdoors, driven by the realization that the market lacked a truly portable, multi-season solution. Throughout the process, we made continuous refinements and have pursued patents on key elements of the design because there is nothing else like it available today. Over the past year, the shelter has been tested across a wide range of weather conditions and use cases, consistently exceeding expectations. In real-world scenarios, it has been set up for days and weeks at a time in varying conditions, proving its durability, reliability, and versatility in the field.

Built for Real World Conditions

For decades, Clam Outdoors has been trusted by anglers who demand reliability in the harshest conditions, and ClamAYR™ represents the next evolution of that expertise. By taking what worked on the ice; durability, warmth, ease of setup, and reimagining it for all environments, Clam has created a system that expands beyond seasonal limits.

Built for real-world conditions, ClamAYR™ is designed with the understanding that outdoor gear simply can’t fail. Constructed with durable 400 denier fabric and 60 grams of insulation, it provides a strong barrier against harsh elements—blocking cold winds, shedding moisture, and retaining heat in cold conditions while providing a cool, comfortable experience in warmer weather. We’ve tested it in the wide range of Minnesota climates from brutal winters to hot summers and chilly autumn mornings, ClamAYR™ is engineered to handle unpredictable weather year-round.

Built for Strength

So, what separates ClamAYR™ from other inflatable shelters?

ClamAYR™ shelters are engineered with proprietary AYR Truss Design™, made possible by advanced drop-stitch technology. Thousands of internal polyester fibers connect opposing material layers of the shelter that, when inflated, creates a rigid, sturdy, and strong structural framework. Instead of ballooning, the internal fibers hold the structure’s shape, transforming air pressure into a strong, flat, and load-bearing surface.

At just 10 PSI, the shelter becomes rock solid, delivering the strength of a permanent structure without the weight or bulk of traditional frames. ClamAYR™ is designed to go wherever the spirit of adventure takes you.

Fast Setup. True Portability.

ClamAYR™ is built to make your time outdoors easier:

  • Packs down to the size of a large suitcase
  • Fits easily in most cars, SUVs, and trucks
  • Fully inflates in under 10 minutes
  • Single inflation port for use with accessory battery-powered pump 
  • Just connect, inflate, and start your adventure.

One System. Endless Configurations.

One of the most exciting aspects of ClamAYR™ is its versatility. You’re not locked into a single set up configuration, you can build your shelter around your needs:

  • Create a compact solo shelter
  • Expand into a multi-room basecamp by connecting multiple shelters with the Link Panel
  • Add accessories for gear storage, sleeping, or cooking
  • Adjust panel configuration based on weather and activity

On the Boondocker AYR model, the multi-season panel system is a standout feature. Panels can be configured as ultra-fine mesh screens or insulated thermal walls with large TPU windows, simply by zipping the different layers up or down. Panels can also be easily swapped out, giving you complete control over your set up. 

This flexibility makes this shelter ideal for both individuals and groups; weekend warriors and serious outdoor enthusiasts alike.

As we move forward, we plan on building out the ClamAYR™ lineup with additional models and accessories with different features and colors. 

Boondocker AYR: The Flagship Model

The Boondocker AYR is the first model in the lineup and serves as the ultimate all-season basecamp.

Designed to accommodate 2-4 people, it features a spacious 10 ft x 10 ft footprint (100 sq. ft.), with 6 ft walls and a peak height of 8 ft, offering plenty of room to stand, move, and relax. Despite its size, it packs down compactly for easy transport in most vehicles.

Weighing approximately 120 lbs, the Boondocker is built with 400 denier insulated fabric panels and features the AYR Truss Design™, delivering a rigid, weather-resistant structure. It inflates quickly through a single port to 10 PSI, making setup fast and efficient.

Additional features include:

  • Oversized door for easy access (and easily removable panels if larger entry point is required)
  • Flexible aluminum roof poles
  • Rugged wheeled carrier
  • Rechargeable battery-powered pump 
  • Removable heavy-duty floor
  • Weather proof panels for rain protection
  • Ground and ice anchors for stability in changing conditions and seasons

The Boondocker AYR is built for versatility and delivers a premium shelter experience that adapts to any season, any condition, and any adventure. 

The Future of Outdoor Shelter Systems

Outdoor recreation is evolving. People want gear that does more, adapts, lasts longer, and supports a wider range of experiences. ClamAYR™ meets that demand by eliminating the need for multiple shelters for different seasons and activities within a single system for all of your adventures.

ClamAYR™ isn’t just a new product, it’s a new category. A shift toward modular, adaptable outdoor systems that prioritize flexibility without sacrificing performance.

For those who live for time outside; whether on the ice, in the woods, or the fields, ClamAYR™ provides a smarter way to adventure year round.

Adventure doesn’t stop. Now your shelter doesn’t have to either.

This shelter will be available for purchase directly from Clam Outdoors (www.clamoutdoors.com) starting in May 2026 and retails at $3999.99. For questions or additional information, please reach out to our team at customerservice@clamcorp.com or on our social media channels.

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Chasing Inconnu: Ice Fishing the Arctic Circle for Sheefish

Chasing Inconnu: Ice Fishing the Arctic Circle for Sheefish

Chasing Inconnu: Ice Fishing the Arctic Circle for Sheefish By Tyler Lyon & Tyler Ray Every angler has that itch—the pull toward waters untouched, places where the map gets blurry and the fish grow old and wild. That pull took us north, far north, to the Arctic Circle, chasing a fish with a name that literally translates to “the unknown.” The sheefish. These fish weren’t just big, they were legendary. Only found in the far north, sheefish can exceed 40 pounds and are best known for their violent hits and powerful fights. Better yet? They thrive under ice, in the brackish waters where rivers meet the sea, especially around one Arctic outpost: Kotzebue. Sheefish are known scientifically as Stenodus leucichthys and are part of the whitefish family, though they look nothing like the delicate species most anglers are familiar with. They’re muscular, predatory, and perfectly built for fast-moving currents. Often called "siivik" by the Inupiat, sheefish thrive in both salt and freshwater, and they return seasonally to spawning grounds much like salmon. Their ability to migrate between salt and freshwater makes them anadromous—a rare and fascinating trait for an ice fishing target. These fish can stretch beyond 50 inches and weigh over 40 pounds, combining impressive size with a sleek, silvery build that looks similar to a tarpon.  Their ferocity is real.  Sheefish strike like torpedoes, and their bony mouths make hook penetration a challenge. We learned quickly that sharp hooks and hard hooksets were the name of the game. We were also struck by the cultural significance of the sheefish. For the Inupiat people of Kotzebue, these fish are far more than sport—they're sustenance, heritage, and spirit. Their annual arrival is a moment rooted in both celebration and survival. They are dried, smoked, and preserved and some locals told us smoked sheefish is among their favorite foods. Plans quickly took shape after Tyler (Ray) and I started discussing the idea of targeting these fish, and a year later we were off to the Arctic Circle with our friends Nate Randall and Wes Bronniman. What awaited us wasn’t just an unforgettable fishing trip—it was an introduction to a culture, a landscape, and a way of life that would reshape how we thought about adventure. Our final approach into Kotzebue was surreal. The town, just 33 miles above the Arctic Circle, sits on a spit of land between the Kotzebue Sound and the tundra. The population hovers around 3,000, with roughly three-quarters identifying as Inupiat. There were few cars—mostly snowmobiles and ATVs, and the buildings, clad in metal and tin, stood resiliently on frozen permafrost. It felt like we had landed at the edge of the map. Snow was falling lightly when we touched down, and there was a quiet rhythm to the town. Everyone seemed to know one another and we immediately felt the warmth of a community used to doing things together. Stepping out onto the frozen Chukchi Sea for the first time was a humbling moment. The frozen ocean stretched as far as we could see, a vast, quiet expanse of white. The ice was five feet thick, and drilling through it required extensions and a lot of muscle. It was late ice—grainy and grey, not the clear, hard stuff we were used to back home. Temperatures hovered around 25°F during the day, which felt downright comfortable by Arctic standards. That said, the wind could still cut through most layers. We were thankful for the Clam Delta and Ascent suits and Sub Zero X boots,which kept us warm enough to fish long, hard hours without needing to use the shelter we’d rented. Our gear setup was a blend of high-performance modern tools and traditional craftsmanship. The Clam Outdoors Predator Series 42-inch rod, medium-heavy, paired with 40-pound braid was the sweet spot for handling sheefish. We also used niksiks—small bow-shaped hand tools modeled after traditional Inupiat gear. One was carved from red oak and another from a whitetail antler back from Nebraska. Both were spooled with heavy Dacron line. We fished with spoons, both flutter and jigging types, weighing up to 2 ounces.  Usually silver with hints of blue, red, or chartreuse.  Tides dictated our strategy. During slack water, flutter spoons were ideal, but as the tide surged, heavier jigs helped keep our bait where the fish were. Wes discovered that herring oil worked great with spoons and the locals told us to tip them with a piece of sheefish chin—an old trick that proved incredibly effective. The sheefish strike like a freight train. One second you’re jigging, chatting casually—the next your rod is nearly yanked from your grip. On Garmin Livescope, we could see them approaching erratically, slashing at our lures again and again before fully committing. They often came in schools, and when one bit, others usually followed. The best action came on the incoming tide. Hooking up was one thing. Landing them was another. These fish fought hard and with power, using their weight and the current to full effect. Our hearts raced every time we pulled a fish from the ice. As soon as we turned its head upward, water surged up the hole, pushed by the fish’s massive body and in the next instant, a gaping mouth and silvery bulk were staring back at us. There were countless unforgettable moments throughout the trip. Nate Randall landed the biggest sheefish, an absolute tank tipping the scales at over 40 pounds. On day two, we encountered a massive school of sheefish that swept through our spot, sparking a frenzy. Every angler on the ice, including a dozen locals fishing alongside us, were hooked up simultaneously. The ice buzzed with excitement as fish were fought, lines tightened, and friends dashed across the ice to lend a hand. It was pure joy to witness such a shared battle with these powerful creatures. One of the most unforgettable moments came when our local friend Stan brought out a meal like none we’d ever experienced: muktuk (black whale meat and blubber), seal meat preserved in seal oil, and rendered seal fat to dip it all in. We each tried it, and while it’s hard to even describe the flavor—intense, chewy, oceanic—it was an honor to be offered such a culturally significant dish. Fishing wasn’t just about the fish. One afternoon, a local family joined us on the ice—mom, dad, and three little boys. They were curious, so we handed them rods and let them try. Watching those kids catch fish, laughing and shouting with pride, was a perfect reminder of why we love this sport. That final evening, as we made our way back to the motel from dinner, the sun dipped low over the frozen sea, casting a brilliant red glow across the snow. We paused to take it all in—one of those moments that doesn’t need words This trip wasn’t just about checking a species off the bucket list. It was about community, respect, and connection—to the land, the people, and the fish. The Inupiat way of life, grounded in tradition and sustainability, offered a powerful perspective. We weren’t just visitors; we were welcomed into a legacy. To watch our adventure on YouTube please visit: https://youtu.be/fXMUsXFLnvI?si=8KoPm-PmggOKi1tH  If you’re dreaming of chasing sheefish under Arctic ice, here’s what we learned from experience and from our Inupiat friends: Gear Use a medium-heavy to heavy 40-inch or longer rod with 30–40 size reel and 40+ lb braid. Try a niksik with 50–70 lb Dacron for a traditional experience. Clam Delta or Ascent suit with Blackfish base layers and Clam Sub Zero X boots are ideal. Electronics like Garmin Livescope help, but are optional if you're guided by locals. Tactics Fish the incoming tide; that’s when the bite fires up. April is typically the best month to target sheefish under the ice. The weather turns more mild in the Arctic, and the fish begin staging for their spring runs up the rivers. Start with flutter spoons during slack water, then switch to heavier jigging spoons as current increases. Add scent: herring oil or Sheefish chin meat boosts strike rates. Set the hook hard and keep hooks sharp—sheefish have tough mouths. Logistics Travel can be weather-dependent, so build in buffer days. Book early with outfitters like Lew Pagel—spots fill up fast. Be a respectful guest. The Inupiat rely on sustainable practices to protect these waters. About the Authors Tyler Lyon is an avid angler, explorer, and the creator of Lyon’s Untamed Path on YouTube, where he documents immersive outdoor adventures across North America. He also operates Icebound Guide Service in Central Iowa, helping others chase trophy fish through the ice. Tyler Ray is a professional fishing guide and the founder of Chasing Ice Outdoors in Windsor, Colorado. With a passion for hardwater exploration and a deep respect for wild places, he leads clients on bucket-list ice fishing trips in Colorado.

Clam Outdoors Partners with Rapala Canada for Exclusive Distribution and Marketing in Canada

Clam Outdoors Partners with Rapala Canada for Exclusive Distribution and Marketing in Canada

Rogers, Minnesota – Clam Outdoors, a leading innovator in ice fishing and outdoor gear, is proud to announce a strategic partnership with Rapala Canada for the exclusive distribution and marketing of Clam products throughout Canada. This collaboration brings together two trusted brands in the outdoor industry to better serve Canadian anglers and outdoor enthusiasts. Under this partnership, Rapala Canada will manage all distribution, sales, and marketing efforts for Clam Outdoors’ full line of products across Canada. This partnership is designed to streamline operations, expand market reach, and ensure Clam products are more accessible than ever to Canadian dealers and consumers. “We are thrilled to expand our Canadian distribution through this partnership with Rapala, a premium brand with deep roots and strong relationships in the Canadian outdoor market,” said Lucas Matzke, Vice President of Sales at Clam Outdoors. “By combining Clam’s industry-leading product innovation with Rapala’s proven sales and distribution network, we will be able to better support our dealers and deliver unmatched value to Canadian anglers.” Rapala Canada will officially begin distribution of Clam products starting fall 2025, providing Canadian retailers with expanded access to Clam’s full assortment of ice shelters, IceArmor by Clam apparel, Clam Pro Tackle, augers, and other ice fishing accessories. David Neil, President of Rapala Canada said, “We’re incredibly excited to represent Clam products in Canada!    Clam has been the leader in ice products since inception and also has very strong synergies with our existing product lines.   Over the past several months we’ve worked diligently to fully integrate CLAM products into our world class sales, marketing, and distribution platform.   With the addition of CLAM to our portfolio we’re confident we now offer the most comprehensive ice fishing program in Canada.   Products are in stock and shipping now, and we look forward to an exciting kick-off with this iconic product line.” For more information about Clam Outdoors and its products, visit www.clamoutdoors.com. To learn more about Rapala Canada, and to shop Clam ice fishing gear in Canada, please visit https://www.rapala.ca/ca_en/clam