What is the Blue X Factor?

It’s the quality that goes into all Clam products and the difference that outdoorsmen and women expect! Innovation, quality and durability are all part of Clam® Outdoors’ brand, but add in the biggest and most-talented pro staff in the business, top-knotch customer service plus a state-of-the-art distribution facility, and you’ll see why all this synergy earned its own identity known as “the Blue X Factor™.”

Watch this quick clip, then learn more about the Blue X Factor…

With the Blue X Factor, Clam sets all standards from shelters to clothing to tackle as well as screen tents and landscape trailers.  Drawing on the top, most-talented employees available, Clam begins with a team of people who love the outdoors and understand the application of their products in the field. Key positions meet weekly to discuss product innovations and out-of-the-box solutions. It’s one of the ways Clam is the leader in the world of outdoor recreation.

Steve Geertsen, President of Clam Outdoors admits they’re proud of the company and their methods. “We take this seriously, we really do,” Geertsen said. “We are always looking for ways to improve and innovate in all areas of our product lines, and we have a lot of them.” In fact, Clam Outdoors has grown to distribute over 1000 SKUs, and while their products span beyond ice fishing with screen tents, hunting shelters, summer rods, reels, lures and tackle as well as landscape trailers and carts; the humbling beginnings have grown this Minnesota-based company into the #1 company in ice fishing sales in the world.

In addition to a dedicated research and development team, customer service is also key, and that means making it right with consumers and more than 1400 retail outlets. Connecting with consumers through integrated marketing and answering questions to find solutions is a big part of the Blue X Factor, and the depth and breadth of talent in the Clam Pro Staff make that happen. “We have the finest ice anglers on our team, the most professional and passionate,” Matt Johnson said, manager of Ice Team, Clam Pro Staff and events. “We’re also serious about supporting the entire family outdoors and to back it up, we have exponentially more women on our pro staff than any other brand.”

“We keep the quality up, that’s the Blue X Factor to me,” Tom Walter said, manager of research and development. “We go the extra mile—using two-sided support poles not one, reinforcing wear spots and back stitching trouble spots to prolong use into multiple seasons—for example.”

Innovation and quality known as the Blue X Factor™ can be found in all brands including: Clam® (shelters, auger systems, rods, reels and accessories), Quick-Set® by Clam® (screen shelters), Clam Pro Tackle™ (jigs, lures and artificial baits), IceArmor® by Clam® (cold weather gear), Dave Genz (shelters, rods, reels and tackle), Big Tooth Tackle™ (lures), Today’s Tackle™ (fishing accessories), Jason Mitchell Elite Series™ (rods, reels and shelters), and Polar® by Clam® (trailers, carts and landscape accessories).