Like most hard-core ice anglers, we can never have enough gear. We're here to help satisfy your every desire when it comes to the latest and greatest in ice fishing accessories. Our Dave Genz and Jason Mitchell combos and rods have been personally crafted by two of the great innovators on the ice. When it comes to organization on the ice, our rod locker, gear bag, Trap-style shelter organizers and jig boxes make great homes to not only organize, but protect your investment in gear. Check out our new Bait Keepers and Bait Well. With these spill-proof bait containers, you can say goodbye to minnows swimming in the bottom of your shelter sled or in the back of the truck.